Franklin Sports got its start in 1946 as a regional brand of Sporting Goods products. Irving H. Franklin, who co-founded Franklin Sports in 1946 with his brother Sydney Franklin, brought the innovative idea of centering a complete line of products on a single athlete - Joe Namath. Over the years Franklin has affiliated with the best in sports including world class athletes like Sugar Ray Leonard, David Robinson, Dan Marino, Barry Bonds and more. Auto ball feeder for multiple swing action practice Assembles in seconds Durable ABS plastic construction Includes: 25" collapsible telescopic plastic bat and 3 AERO-STRIKE plastic baseballs Great fun for some of the youngest members of your family